YELLOWKORNER x PEUGEOT
In search of Allure
Last spring I was commissioned by Yellow Korner art galleries to deliver my vision of Allure.
Of course I was about to express my vision of feminine Allure!
In the pure wild landscapes of the island of Lanzarote, I imagined a woman of character, athletic and feminine in her gestures. The ukrainian model and artist Viktoriia Yarova was the one I saw for this project, she is wonderfully spontaneous in front of the lens, and embodies my vision of feminine allure with her singular way of moving and inhabiting space with grace and determination. She sublimates every moment of her life, playing the character she invents for herself. In this state of mind I captured her moving during one week all moment that seemed to me to give an emotional dimension to her beauty during the five days of shooting and filming shared with the Jackflash.tv team.
Leading fine art photography publisher YellowKorner and inventive premium brand Peugeot announce their partnership around the concept of Allure. Together, they have invited five photographers to reveal their vision of Allure through a series of fifteen images each. These photographs will be exhibited from October in YellowKorner galleries and the Peugeot network.
A better world with Allure
"This means that the future must be imagined with style, creativity and ambition, in a human-centered approach. Allure is a state of mind, a posture and a behavior that go far beyond mere appearance." - Peugeot
When two artists meet all they want to do is to give something emotionally beautiful with their both skills, but only if the soul connexion is possible.
When I first met talented musician Melody Gardot in a Parisian brasserie with Veronique Droulez, the AD & stylist who made us met, it's as if we've known each other all our lives, and we spoked a lot about our pasts and emotional feelings at the moment, then she present us her new project to shoot 2 portrait sessions of her in studio, atelier and Paris streets to illustrate the songs of her new album, her new porfolio.
Melody was first not comfortable with posing in front of the camera but she admits to feel much more in confidence with a women team. Veronique and I put her on the good way with our humour almost, then she expressed herself so well, as she was modeling everyday since a while, fantastic shoots, both humanly and visually, Melody's sensuality was on full display, precious times we had.